4th July 2016
London, UK, June 30, 2016 - London-based Haute-Elan has successfully raised US $1million in seed funding from a Singapore family office and has launched MODLIST, the global destination for modest fashion.
The new platform (www.modlist.co) includes curated collections from the high street and international fashion brands, such as, ASOS, Uniqlo, Mango, Joseph, Gucci and a selection of over 150 designers and boutiques.
As well as appealing to the modern Muslim market, estimated to be valued at $484bn by 2019, MODLIST also speaks to the style conscience woman.
“MODLIST is not just for those struggling to find suitable modest fashion from the mainstream retail markets but it's for everyone who simply wishes to dress elegantly”, says Muna AbuSulayman, who recently joined the company from MBC. “MODLIST provides access for global fashion brands to this market.”
“Today is an exciting day for our fast growing company and we’re grateful to MassChallenge and our investors who have wholly believed in our vision and provided the support to create what could become the new unicorn in fashion-tech.” says Romanna Bint-Abubaker, CEO.
Whilst Haute-Elan will continue to focus on providing luxury fashion from emerging global designers, the launch of MODLIST brings modest fashion into the mainstream.